The World: Minneapolis - Sjonell brothers to be Fallon creative directors

Fallon Minneapolis has appointed the Swedish creative team of Pelle (pictured, top) and Calle (bottom) Sjonell to become group creative directors.

The brothers, who will work on accounts including Sony and United Airlines as well as managing a number of creative teams, are moving to the company from two of Sweden's top agencies. Since 2002, Pelle has been the creative director, co-founder and chief executive of King, while Calle is moving to Fallon from Starring (formerly Moonwalk), an interactive marketing agency that he founded in 1996.

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