The World: Minneapolis - StrawberryFrog wins digital Pampers brief

StrawberryFrog has picked up the global digital advertising business for Pampers, the Procter & Gamble-owned babycare brand.

P&G handed the agency the business after a pitch that also involved Digitas and Bridge Worldwide.

StrawberryFrog has only worked with P&G on one previous occasion, when the agency created a digital website to support the company's People's Choice Awards.

The agency will now work closely with Saatchi & Saatchi and Starcom MediaVest Group, which handle Pampers' creative and media buying work respectively.