The World: Moscow - Buchet takes over as new Publicis United CEO

Gilles Buchet is set to take over from Nazim Valimahomed as the chief executive of Publicis United Moscow, when the latter moves to become the executive chairman.

Before his appointment, Buchet worked at Publicis Paris for 18 years, eventually becoming the worldwide account director for clients such as Club Med, Coca-Cola, SEB Group and Nestle.

The agency has also appointed Eugene Radewych as its chief creative officer.

Valimahomed said: "We look to Eugene to provide his continued strong creative vision for all Publicis Worldwide entities in Russia."

Publicis United Moscow's clients include L'Oreal, Nestle, HP, Heineken, Renault and SEB Group.