The Discovery Channel is opening up to Russian advertisers after a deal with the country's biggest media seller. The Video International Group will exclusively sell the channel's Russian airtime.
Russia's ad market has been growing by about 30 per cent a year with total annual adspend now at $6 billion.
Mary Kallaher, the channel's country manager for emerging markets, said the deal will give advertisers access to urban, aspirational young men.
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