The World: Moscow - JWT Russia merges with Ravi to form new agency

JWT Russia and the Video International Group-owned ad agency Ravi are merging to form the JWT/RAVI CIS Advertising Group.

The new company will represent JWT in Russia and other Confederation of Independent States countries as the result of a deal struck between WPP and VI in April this year.

As well as increasing new business and expanding into further CIS markets, the agency will launch an integrated marketing communications arm.

Alexander Romanov (pictured), the JWT/RAVI president and chief executive, said: "We plan to offer local creativity and expertise with pioneering technologies successfully tested globally by JWT."