The World: Moscow - Lowe Adventa to handle BeeLine ad business

BeeLine, the main brand of OJSC VimpelCom, Russia's largest domestic telecommunications operator, has appointed Lowe Adventa to handle its ad account. The agency was given the nod after a final-round pitch against Grey.

Kent McNeley, the vice-president of marketing and sales at OJSC VimpelCom, said: "There were several big agencies in the tender, all were leaders in their field, but we have chosen Lowe Adventa and hope that our collaboration will help BeeLine not only stay the leader but also continue dynamic growth and evolution."

Natalia Romanenko, the managing director of Lowe Adventa, said: "Throughout the tender process, BeeLine has demonstrated incredibly high standards in terms of creativity and strategic thinking."


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