The World: Mumbai - Ashish Bhasin named Lowe Worldwide executive VP

Ashish Bhasin, one of Lintas India's longest-serving senior managers, has been promoted to the newly created role of Lowe Worldwide executive vice-president as well as the Asia regional director for integrated marketing.

Bhasin will continue to be based in Mumbai, where he currently oversees eight specialist Lintas companies. He has worked in agencies for almost 20 years, previously running the Hindustan Lever account in seven Asian countries.

Steve Gatfield, the Lowe Worldwide chief executive, said Bhasin's appointment reflected the importance of Lintas India in building the operations of Lowe and its IPG parent across Asia.

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