The World: Mumbai - DDB launches integrated Indian offering

DDB has launched a Rapp Collins office in Mumbai and will open a Tribal DDB shop in the city in January 2005, to strengthen its integrated marketing offer in India. Working with DDB's partner agency, Mudra Communications, Rapp Collins has begun work on the Air France business.

Earlier this year, DDB stated it was interested in opening a second Indian agency under the DDB brand.

"Mudra does plan to launch a second agency and whatever we do will be in keeping with Mudra as our partner," James Best, the DDB chief strategic officer (pictured), said.

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