Gosling has almost 20 years' experience in account planning and as a brand positioning consultant. He will be based in Mumbai.
Tony Wright, the Lowe Worldwide chairman, said: "This is the beginning of an exciting new era for Lowe across Asia."
Pranesh Misra, the president and chief operating officer of Lowe Lintas India, added: "Lowe is already a strong planning agency in India. I'm sure we will grow even further in this area under Brent's leadership."