The World: Mumbai - Haymarket gears up for Campaign India debut

Haymarket Media Group is launching Campaign India next week.

The fortnightly title will have a controlled circulation of 17,000. Annual subscriptions will cost 2,500 rupees (approximately £30).

Campaign India will be staffed locally, and it will be edited by Anant Rangaswami, a former vice-president of TBWA\India.

The launch comes at a time when the Indian advertising market is growing by 20 per cent a year.

Haymarket is planning three additional magazine launches in the country in the coming year. It already publishes four titles in India, including What Car? and Autocar, through a local joint venture.

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