The World: Mumbai - Indian ad association discourages third-party work

India's agencies have been advised by their trade body not to take part in any surveys conducted by pitch consultants.

The move follows news of a proposed survey by the R3 consultancy.

The Advertising Agency Association of India sent an advisory note to members asking them to support its decision not to allow third-party interests to be created in the industry which, it concluded, would be detrimental to its interests. Madhukar Kamath, the AAAI president, claimed the action was not directly against R3; rather, members had just been asked not to take part in any survey involving a third party.

Greg Paull, R3's Asia-Pacific principal, said: "Perhaps we've been unfortunate in our timing to enter India. We set up base late here and other consultants who have been here before seem to have muddied the waters."

Topics