The World: Mumbai - Indian instigates search for new agency roster

Indian Airlines, recently relaunched as Indian, is looking to create a new roster of agencies to handle its £18 million advertising account.

Currently, the airline has four roster agencies - RK Swarmy BBDO, Adfactors Advertising, Bates Enterprises and Mode Advertising. All will be asked to repitch.

The company does not have a separate media agency, so the winning shop will have to be able to handle both creative and media duties. It will also need to be a national operation, with offices in both Mumbai and New Delhi.

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