The World: Mumbai - Kamath and Paul will head Bates David Enterprises

WPP has confirmed that India will be the first region where it combines its BatesAsia and David networks.

Bates Enterprises and David India, once they are combined, will form Bates David Enterprises.

Subhash Kamath, the BatesAsia chief executive, and Josy Paul, the David India executive creative director, will head the business. They will take on joint managing director roles.

In a related move, Digby Richards, the regional chief executive of David, has joined BatesAsia as its chief operating officer.