The World: Mumbai - Lowe's creative head Rahul Sengupta joins TBWA

TBWA\India has brought in Lowe Worldwide's executive creative director, Rahul Sengupta, as its new national creative director.

Sengupta will begin his new role on 3 November, and will be responsible for overseeing accounts including GE Money Wizard, PlayStation and Polaris.

Sengupta said: "The brands here are all terrific names. So the gods and clients willing, we will produce advertising that's equally terrific."

Shiv Sethuraman, the chief executive of TBWA\India, said: "I am delighted that Rahul is joining the team. He is talented, ambitious and we have very similar ideas about the kind of agency we would like to build."

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