The World: Mumbai - Media Futures aims to target Indian youth market

The Lintas Media Group, Brian Dunlop & Associates, Taylor Nelson Sofres and Garcia Media have joined forces to launch a multimedia initiative in India, called Media Futures.

The new company is being launched to target the hard-to-reach Indian youth market, which accounts for more than 60 per cent of the population. Media Futures will offer client solutions such as market mapping, identifying consumer needs and brand and market insight.

BD&A's chairman and group creative director, Bruce Dunlop (pictured), said: "The younger, elusive, more discerning demographic group in India represents an opportunity for BD&A to enhance the industry's current and future offerings."