The World: Mumbai - O&M teams up with Group M under Kinetic banner

Ogilvy & Mather and Group M are combining their out-of-home businesses in India, bringing them under the Kinetic umbrella.

The new agency will cover all outdoor disciplines, including billboard, ambient, digital and mobile environments.

Eric Newnham (pictured), the global chief executive of Kinetic, said: "Since the formation of Kinetic in 2005, we have rapidly extended our global reach. The launch of the office in India is a major addition to what is already the world's strongest out-of-home specialist."