The World: Mumbai - Omnicom expands OMD media offering to India

Omnicom has extended its OMD media offering to India and has appointed Jasmin Sohrabji, the former MediaCom South-Asia president, as the managing director of the new operation.

Her brief is to kickstart OMD's development in India and to introduce the agency's tools and systems to global and regional clients.

Mike Cooper (pictured), the Omnicom Media Group chief executive for Asia-Pacific, agreed that OMD was a late entrant into the Indian market. But he claimed: "We can turn this to our advantage, learn from mistakes and manoeuvre our brand so that it is clearly positioned in the market."