The World: Mumbai - Percept H and Carat pick up Electrolux accounts

Electrolux has awarded its creative and media accounts to Percept H and Carat respectively. The two agencies beat the incumbents, Mudra and OMS, to the white goods business.

They will now be responsible for building the Electrolux brand based on the new strategy "Thinking of you", which aims to portray the sincerity of the brand to its customers.

Anirudh Dhoot, the managing director of Electrolux, said in a statement: "Percept H and Carat are efficient agencies and also among the big creative and media planning hotshops. Electrolux will benefit from their unique brand strategies for its development."