Star One is expected to cost 10 rupees (12p) per month, and will feature a mixture of bought and original programming across a range of genres including comedy, drama, lifestyle, films, youth and light entertainment.
Key shows include Pyar Ki Kashti Mein, a soap opera set on board a cruise ship.
Peter Mukerjea, the chief executive of Star India, said: "Star One is a channel dedicated to our more urban upscale audiences and will enable Star to provide a complete bouquet of Hindi TV entertainment to meet the diverse demands of marketers, advertisers and viewers in different demographics."
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