The World: Mumbai Victor takes top Law & Kenneth creative position

Charles Victor, JWT Chennai's creative director, is leaving the agency to join Law & Kenneth Mumbai as the executive creative director.

He will be tasked with improving the level of creative work and turning around the struggling agency.

Victor was at JWT for seven years and worked on brands such as Ford, Trigger Jeans and the Indian Red Cross.

The Law & Kenneth chief operating officer, Anil Nair, said Victor was expected to evaluate the creative product and bring it up to a global standard.

The agency works on brands including ITC, ICIC Bank and Ray-Ban.