The World: Munich - MediaCom takes on consolidated Nikon business

The camera manufacturer Nikon has consolidated its pan-European media planning and buying into MediaCom.

The WPP network will immediately take charge of eight European markets: the UK, France, Germany, Sweden, Norway, Denmark, Switzerland and Austria, with additional markets expected to become aligned in the coming months.

Explaining the appointment, Martina Beckman, the marketing and communications manager for Nikon, said: "MediaCom demonstrated a proven track record of providing innovative solutions in highly competitive sectors for international businesses."

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content