The World: Nairobi ZK Advertising and TBWA agree affiliation deal

ZK Advertising Group, the Kenyan-based advertising network, has signed a non-exclusive affiliation agreement with TBWA\Worldwide to extend ZK Advertising's reach beyond Africa.

The network already has agency offices in Tanzania, Kenya, Uganda, Rwanda, Zambia, Niger and Sierra Leone, and is looking to launch in Senegal, Cameroon and Sudan later in the year.

It also works through affiliates in Madagascar, Burkina Faso and the Democratic Republic of Congo.

Zadcock Koola, the chairman and founder of ZK Advertising, said the affiliation agreement with TBWA was a big step forward for the advertising industry throughout Africa.

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