The media spend for the campaign, which will be more than £10 million, will be funded by several large and small steel manufacturers.
The contacted agencies are Bates Enterprises, McCann Erickson, Grey Worldwide, JWT, Ogilvy & Mather, Lowe, Mudra and Leo Burnett.
RKP Singh, the director-general of INSDAG, said: "The idea is to promote the benefits of steel, and project it as cost effective and useful."