The World: New Delhi - Dabur India plans consolidation of media roster

The Indian FMCG giant Dabur India is reviewing its £45 million media account with a view to reducing its roster to two.

The review, which will cover Dabur's entire portfolio of brands, includes all five of the company's roster agencies.

These are Maxus, which handles the largest number of brands, Optimum Media Solutions, Universal McCann, Media Planning Group and Initiative.

There are also two unknown non-roster agencies pitching for the business.

Currently, Dabur India has products in the hair care, health care, oral care, baby care, foods and digestive categories.

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