World: New Delhi - David lands £5m McCain frozen foods creative

The New Delhi-based creative agency David has been handed the £5 million McCain frozen foods account following a four-way pitch against three undisclosed agencies.

The appointment marks McCain's first push into the consumer market in the region. Until now, it has only served the trade market, supplying frozen potato snacks to fast-food chains such as Pizza Hut and KFC.

Jaideep Mukherji, the country manager at McCain Foods India, said: "In David we saw a team that could truly partner us in the long-term goals we have set for McCain India."