The World: New Delhi - Dentsu launches creative planning agency

Dentsu, the Tokyo-based communications agency, is to launch a creative planning agency in New Delhi in partnership with Mogae Consultants, a local management consulting company.

Dentsu will hold a 74 per cent stake in the company, which will be called Dentsu Creative Impact, while Mogae will hold the remaining 26 per cent.

The agency will focus purely on advertising and will service clients in both Japan and India.

Until now, Dentsu has provided advertising services in India through Dentsu Communications, a subsidiary established in Bangalore in September 2003, and through Dentsu Marcom, set up in New Delhi in 2004.