The World: New Delhi - M&C hires creative pair to run three new accounts

M&C Saatchi India has won three new accounts and has appointed new creative directors to work on them.

The agency, which began operating in 2005, has picked up the account for the cigarette brand Jaisalmer from the independent agency GPI; briefs from the manufacturer SAR Silicon Systems; and VLCC's Personal Care business, which was previously held by JWT.

To ease the pressure of the new accounts, the agency has hired Vaybhav Singh and Swami Anand Tirth as joint creative directors.

The former arrives from Saatchi & Saatchi, while Tirth was previously at Ogilvy & Mather.