The World: New Delhi - Rediffusion DY&R names Mukherjee as new VP

Rediffusion DY&R has poached Arjun Mukherjee to be its new vice-president. He replaces Gautam Dutta, who left the agency earlier this year.

Mukherjee was previously the general manager of RK Swamy/BBDO. He will control the day-to-day running of Rediffusion DY&R and help to win new business. He will report to Santosh Sood, the chief operating officer.

Mukherjee said: "I switched mainly because I wanted a larger platform to work on. My functions will remain similar to what I was doing at RK Swamy/BBDO, but now I want different challenges and to work on new and bigger brands."

During his career Mukherjee has also worked at Grey Worldwide, Lowe, Triton Communications Delhi and Publicis India.