The acquisition will see WPP partner with Quasar's parent company, Smile Interactive, to develop the agency. Founded in 2005, Quasar also boasts offices in Mumbai and Bangalore, along with a client roster that includes MakeMyTrip, Monster, Microsoft, Motorola and LG.
WPP Digital's chief executive, Mark Read, pointed out that the group expects digital to account for 7 per cent of total Indian adspend by 2009.