WPP has acquired a 75 per cent stake in Quasar Media, which is considered the largest digital marketing agency based in New Delhi.
The acquisition will see WPP partner with Quasar's parent company, Smile Interactive, to develop the agency. Founded in 2005, Quasar also boasts offices in Mumbai and Bangalore, along with a client roster that includes MakeMyTrip, Monster, Microsoft, Motorola and LG.
WPP Digital's chief executive, Mark Read, pointed out that the group expects digital to account for 7 per cent of total Indian adspend by 2009.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
