The World: New Delhi - WPP takes majority stake in digital marketer

WPP has acquired a 75 per cent stake in Quasar Media, which is considered the largest digital marketing agency based in New Delhi.

The acquisition will see WPP partner with Quasar's parent company, Smile Interactive, to develop the agency. Founded in 2005, Quasar also boasts offices in Mumbai and Bangalore, along with a client roster that includes MakeMyTrip, Monster, Microsoft, Motorola and LG.

WPP Digital's chief executive, Mark Read, pointed out that the group expects digital to account for 7 per cent of total Indian adspend by 2009.