The World: New York - Advertiser backlash leads to US shock jock firing

Don Imus, the CBS Radio shock jock, has been fired after his offensive comments about the Rutgers University women's basketball team provoked an advertiser backlash.

General Motors, which spent more than $691,000 on the show last year, was among the advertisers who either suspended or pulled commercials from the show, along with Procter & Gamble, American Express and GlaxoSmithKline.

Imus in the Morning, which is carried on 61 stations across the US and attracts a daily audience of 1.6 million people, is said to be worth between $15 million and $20 million in annual revenue to CBS.

Les Moonves, the CBS president, said everybody had been "deeply upset and revolted" by Imus' comments.