The World: New York - Alan Holliday dies of heart failure at age of 72

Alan Holliday, a co-founder of the Boston ad agency Hill, Holliday, Connors, Cosmopulos, has died aged 72, due to pulmonary heart failure.

Holliday began his advertising career at BBDO in New York, before transferring to the agency's Boston office.

He then set up his own advertising agency with George Hill, Jack Connors and Stavros Cosmopulos, in 1967, but left just a few months into the agency's life to join Quinn & Johnson.

Holliday supplemented his advertising career with a masters programme at Harvard Divinity School, where he earned a degree in theology. He later taught advertising at Boston University.