The World: New York - BBC World appoints BBDO to launch news channel

BBC World has appointed BBDO New York to launch its 24-hour BBC World News channel in the US.

The agency's appointment follows BBC World's cable distribution deal with Cablevision and also comes three months after it announced a similar deal with Discovery Communications.

BBDO New York will be responsible for developing the strategic and creative elements of the launch campaign. Advertising is expected to kick off in the New York area in early June.

BBC World News already works with BBDO New York's sister agency Abbott Mead Vickers BBDO in the UK.