The World: New York - BBDO hires Fallon's DiLorenzo as content director

BBDO North America has hired Brian DiLorenzo (pictured), the director of broadcast production at Fallon Worldwide, to fill its new position of executive director of content.

In his new role, he will be responsible for moving BBDO further into all areas of content, including mobile and digital technology, and Hollywood.

DiLorenzo joined Fallon in 1998 as a producer overseeing production on television campaigns for PBS, CitiBank, Dyson and Lee Jeans. He also produced several integrated and internet-based campaigns including the BMW Films series, when he partnered the David Lubars, the chairman and chief executive of BBDO.

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