The World: New York - BBDO sees off two to win $20m Life Savers business

BBDO New York has won the $20 million advertising account for the confectionery brands Life Savers and Creme Savers following a pitch against the brands' other roster agencies, Leo Burnett and FCB. The pitch was called after Wrigley bought the brands from Kraft in June this year. BBDO has handled the Wrigley account since 1933.