The agency was awarded the account following a pitch that involved DDB, JWT, Mother and Alchemy. Lowe, the incumbent shop, did not take part.
The win puts BBDO in a strong position to take on more of the J&J brands that are up for grabs from Alchemy and McCann Erickson. The brands include KY and Monistat.
Last month, J&J pulled five brands, with a combined budget of $92 million, out of McCann as part of a roster shake-up following its acquisition of Pfizer's consumer brands last year.