The World: New York - BBH, Arnold, Lowe to pitch for NY tourism brief

Bartle Bogle Hegarty, Lowe and Arnold have emerged as the probable contenders for New York City's tourism brief, which is estimated to be worth between $15 million and $20 million.

The city is seeking to attract more than 50 million visitors a year by 2015. This would mean a 16 per cent increase on the current figure of 43 million.

The agencies involved have been briefed, and are scheduled to make their final presentations at the end of this month.

The review is being spearheaded by George Fertitta, the city's marketing chief. He assumed his role in June after the city's mayor, Michael Bloomberg, consolidated three departments and put him in charge.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content