The World: New York - BBH awarded SoBe energy drink brief for PepsiCo

Bartle Bogle Hegarty has been handed the above-the-line account for PepsiCo's energy drink, SoBe.

The agency won the business after a two-way pitch against StrawberryFrog. However, the independent shop said it pulled out of the pitch before the client picked an agency.

The business has been without an agency since September 2005, when Fallon resigned the account after deciding to close the doors of its New York office.

PepsiCo acquired SoBe in 2001, but the company kept its own management team, which is based in Connecticut.

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