The World: New York - BBH beats W&K to Sprite creative business

Coca-Cola has handed the creative duties on its Sprite brand to Bartle Bogle Hegarty New York, following a pitch against Wieden & Kennedy Portland.

The agency will work on the business across the North America and Asia regions. Crispin Porter & Bogusky was the incumbent on the account.

According to Nielsen figures, the brand's major media spend totalled almost $25 million last year.

BBH's appointment to the account is the second Coca-Cola brand that the agency has picked up this year, after it won the Vitaminwater account in January.