The World: New York - Beckham employers tie up $25m Herbalife deal

Los Angeles Galaxy, the US football team soon to have David Beckham in its line-up, is to be sponsored by the nutrition company Herbalife during the upcoming season in a $25 million deal.

The Herbalife name will appear on the team's shirts and on a selection of team merchandise. It will also be the official sponsor of all the team's international and exhibition games and gain additional media exposure via TV and radio spots, as well as billboards.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content