The World: New York - Bergstrom to join Mother as creative director

Mother New York has appointed Nicke Bergstrom, the co-founder and creative director of the Swedish agency Farfar, as a creative director.

In his new role, Bergstrom will work closely with Michael Ian Kaye, the creative director of Mother's Design Group, and Tom Webster, the creative director of the agency's Brand Experience Group.

Bergstrom launched Farfar in 2000, and has since led the agency to two Cannes Lion Grand Prix victories. It has also been named by The Gunn Report as one of the top five interactive agencies in the world for the past three years.

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