The World: New York - Berlin Cameron/Red Cell wins WSJ business

The Wall Street Journal has hired Berlin Cameron/Red Cell to create a campaign in support of the launch of its new Weekend Edition, which is scheduled to start publishing in September.

The additional publication, which will be dedicated to the latest business and financial news, will be available initially in the US. The WSJ has printed five days a week since 1953, when its run was cut back from six days following the end of Saturday trading on the New York Stock Exchange.