The World: New York - Bloomberg seeks shop for global branding task

Bloomberg is on the hunt for an agency to handle global branding and advertising across its entire portfolio.

The company is looking for either a full-service shop or a series of specialist agencies to handle advertising, digital, events, media and corporate identity work, in an effort to help market the brand beyond its existing core audience of financial professionals.

Agencies must have a strong presence in New York, as well as capabilities in Asia-Pacific, Europe and Latin America.

Bloomberg's portfolio includes a 24-hour TV channel, satellite radio station and BusinessWeek.