The World: New York - Brands line up for The Real Gilligan's Island

Ford, Pfizer and Lowe's Home Improvement have signed deals with TBS to feature their products on The Real Gilligan's Island, a new reality mini-series from the Time-Warner-owned cable network.

Ford will provide the major prize for the competition, a 2005 Mustang.

Pfizer will feature products including Listerine Pocket Packs. Lowe's involvement in the show is less explicit, with the home improvement company providing materials with which contestants can build makeshift homes.

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