The World: New York - Bravo Group scoops $30m Spanish Pfizer account

Pfizer Consumer Healthcare has awarded The Bravo Group its $30 million creative account for the Spanish-speaking market.

This will be the first time that Pfizer Consumer Healthcare has appointed a lead Hispanic agency.

Bravo Group will create a multi-brand programme for Pfizer products such as Listerine, Benadryl, Purel and Visine.

Before making the appointment, the company had hired agencies on a project-by-project basis or used general market adaptations.

The first work created by The Bravo Group is expected to be launched in August this year.