The World: New York - Cadbury Adams USA puts spotlight on its agencies

Cadbury Adams USA, the confectionary arm of Cadbury Schweppes Americas, is examining its media arrangements, raising the prospect of a review of its $100 million account.

Joanne Davis Consulting in New York confirmed it was handling an assessment of the company's media agencies in conjunction with its affiliate, Jane Twyon. The company's media roster includes WPP's Mediaedge:cia in New York, which handles traditional media in the US, Interpublic's M2 Universal in Toronto, which looks after traditional media in Canada, and MEC Interaction in New York, also part of WPP, which oversees online media.