The World: New York - CBS Mobile unveils live Big Brother for handsets

Three US companies have combined to create a dedicated mobile TV channel for Big Brother to satisfy fans' demands.

CBS Mobile has teamed up with Verizon Wireless and MediaFlo on the initiative under which the show will appear live and continuously on VCast Mobile TV, free of charge to subscribers.

It will give fans access to hundreds of hours of live programming around-the-clock on their mobile phones until the latest series finishes on 18 September.

In addition to the TV channel, other offerings include downloads, special video clips, photos, live breaking house alerts and summaries delivered straight to mobile phones.