Coca-Cola has awarded further business to Berlin Cameron/Red Cell. The agency will create more ads in the Coke Classic "real" campaign it introduced in 2003.
Berlin Cameron was made lead agency on Coke Classic in February 2003, taking over from McCann Erickson. The "real" campaign features celebrities including Courtney Cox-Arquette, her husband, David Arquette, and Penelope Cruz.
Meanwhile, Coca-Cola is shifting the Dasani bottled water brand to the New York agency Anomaly.
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