The World: New York - Coca-Cola moves $150m ad business to W&K

Coca-Cola is moving its $150 million North American advertising account out of Berlin Cameron & Partners United and into Wieden & Kennedy without a pitch.

This move comes as the United network and Wieden & Kennedy compete in a two-way pitch for a global advertising assignment for the soft-drinks manufacturer. A decision is expected by the end of the month.

The account was moved out of McCann Erickson into Berlin Cameron in 2003 by the then president and chief operating officer of Coca-Cola, Steve Heyer.

Wieden & Kennedy already handles Coke's Powerade brand and has produced Coke ads for the 1996 Olympics and the 1998 World Cup.

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