The World: New York - Conde Nast set to launch Men's Vogue magazine

Conde Nast is preparing to launch a male version of Vogue in the US.

Men's Vogue, which will launch as a quarterly, will target "the guys on the arms of the women who read Vogue", according to a statement released by the magazine's publisher, Tom Florio.

Its target readership will be mature men who earn more than $100,000 a year and who find they are too old for other men's magazines in the market.

Omnicom shops win 7-Eleven The US retailer 7-Eleven has chosen a team of Omnicom companies, headed by the incumbent, TracyLocke, to handle its $40 million advertising and promotions account.

Agency teams from WPP Group and Interpublic Group were also in contention for the account.